Boschulte Details New Tourism Marketing Strategy And Unveils Video Ad At Atlanta VI Ambassadors Event
- Ernice Gilbert
- August 12, 2019
Atlanta, Georgia -- Dept. of Tourism Commissioner Joseph Boschulte is intent on taking the marketing strategy of the U.S. Virgin Islands to new heights by utilizing a variety of advertising avenues, including the dominant online platforms that have been underutilized, and that are also more cost effective. "You're going to see a lot more digital, a lot more segmentation, a lot more directly trying to reach our people who we believe are going to come back and support our events," Mr. Boschulte said Sunday at a VI Ambassadors event the department hosted in Atlanta. Also changed was the theme song that for years dominated the marketing of the territory. "Virgin Islands Nice", the ubiquitous reggae song by Pressure Busspipe, is being replaced with "VI to the Bone" by Mic Love, a Soca hit that has garnered over 106,000 views on VI Consortium's Facebook platform in about a month. Mr. Boschulte lauded Pressure Busspipe at the event for creating a song that has been at the center of...
