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From College Pastime to Entrepreneurial Dream: Touched by Tiva Elevates St. Croix's Beauty Scene

  • Staff Consortium
  • February 22, 2024

In the heart of St. Croix, a young entrepreneur is redefining beauty and success. Sativa Williams, the visionary behind Touched by Tiva Makeup Studio, has transformed her passion for makeup artistry into a flourishing business, catering to a growing clientele seeking both traditional and semi-permanent makeup solutions. Mrs. Williams journey into the world of beauty began modestly. As she prepared for college, her curiosity for makeup evolved into a hobby, practicing on friends and family, with her mother and sisters serving as her first critics. "I started practicing and getting feedback from my mom and sisters," she said. While attending the University of the Virgin Islands on St. Thomas, word of Sativa's skills soon spread, and people began asking her to do their makeup for events. Upon moving back home, people continued contacting Mrs. Williams and requesting makeup services. Despite trying her hand at various jobs, she eventually realized that her true passion lay in the beauty ...