Tourism

Tourism Takes Territory's Marketing Efforts To Race Track

In addition to the highways and byways of mainland America, the Virgin Islands Department of Tourism (D.O.T.) is taking its marketing message to race tracks up and down the East Coast, a press release D.O.T. issued late Thursday says. Governor Kenneth Mapp and D.O.T. Commissioner Beverly Nicholson-Doty were recently in Glenn Dale, Maryland, to formalize a partnership with Paradise Racing, led by U.S. Virgin Islander Luis Corujo, and to witness the unveiling of the company's race car and its trailer, both branded with the vibrant logo and colors of the territory. According to D.O.T., the trailer will serve as a moving billboard for the U.S. Virgin Islands as Paradise Racing travels to more than 15 races at which Virgin Islands premium items will be shared with race car fans. "When the trailer is not in use for races, the Department of Tourism will use it for marketing and promotional events in key cities," said Mrs. Nicholson-Doty, adding that "Spot the Trailer" sweepstakes are bei...