Netflix Continues To Build Its Empire
- Staff
- December 01, 2014
New York Times -- In the first episode of “Marco Polo,” Netflix’s coming original series, the Mongolian emperor Kublai Khan sits on a throne in his gilded palace and plots the future conquests of his growing empire. One adviser questions whether the ruler desires to be emperor of Mongolia or emperor of China. Khan rises from his throne, draws his sword and roars: “Emperor of China? Emperor of Mongolia? I want to be emperor of the world!” Such an audacious declaration could very well have been written for Netflix itself as it pursues global expansion at breakneck speed. This streaming company has pushed aggressively into just over 50 countries and counts more than 50 million total global subscribers. Conquering foreign lands is now crucial as its growth slows in the United States. “It is no secret that we want Netflix to be a global product,” said Ted Sarandos, its chief content officer. “That is the mission.” As was the case with Kublai Khan’s 13th-century empire building, Netflix’...