Community Center

DLCA Shares Holiday Safety Tips

The Department of Licensing and Consumer Affairs is urging consumer to be vigilant while making purchases this Black Friday. The department also reminded businesses not attempt to take advantage of patrons. According to Title 12A Virgin Islands Code Section 101; no person shall engage in any deceptive or unconscionable trade practice in the sale, lease, rental or loan or in the offering for sale, lease, rental, or loan of any consumer goods or services, or in the collection of consumer debts. False advertising is a deceptive trade practice and it is one of the leading causes of consumer complaints. Another common example of a deceptive trade practice is called a “bait and switch.” First, customers are "baited" by merchants’ advertising products or services at a low price, but when customers visit the store, they discover that the advertised goods either are not available or are not as good as was expected, or the customers are pressured by sales people to consider similar, but higher-p...