Business

Innovative-Choice Surprises USVI With Delivery Of 9,000 Krispy Kreme Doughnuts In Preparation Of Rebranding Announcement

Innovative and Choice Wireless -- ahead of its grand rebranding reveal on April 18 -- on Monday treated Virgin Islanders to 9,000 donuts. The companies, essentially combined into one, had been teasing the surprise through an advertising campaign. Innovative and Choice Wireless employees involved in the "Better Together" campaign took to the streets offering orange iced Krispy Kreme doughnuts throughout the territory. Wearing shirts sporting cheery messages such as “Treat yourself; You deserve it”, “Hello, sunshine”, and “Donut worry; be happy”, Innovative and Choice Wireless staff members offered fresh Krispy Kreme doughnuts to the delight of random individuals and businesses on St. John, St. Croix and St. Thomas. “We are spreading happiness one doughnut at a time with a message that something new and exciting is coming for U.S. Virgin Islanders,” said project spokesperson, Jennifer Matarangas-King. “We wanted everyone to share in the excitement with us.” “Our goal was to reach out to ...