Bellows International and Cardow Inc. Clash in Court Over 'Magens Bay Rum' Trademark

A local rum manufacturer is suing another business for trademark infringement, after it began selling rum using a similar name. Island Saint LLC, doing business as Bellows International, has been selling rum under the trademark “Magens Bay Rum” since late 2005, according to the complaint filed on Thursday in the V.I. District Court. The branding is a result of an exclusive deal with Magens Bay Authority to provide rum using the Magens Bay name. Labels from Bellows International’s Magens Bay Rum   Since initial sales began in October 2005, volume has grown from 79 cases to 1,158 cases in 2003. In total, Bellows has sold over 122,000 bottles of Magens Bay Rum over the years, generating “well over” $458,000 in revenue.  Somewhere around May 2024, the complaint contends, Cardow Inc., which is known for its jewelry products, reportedly registered the trade name “Magens Bay Rum” with the Government of the Virgin Islands, and began selling product under that name. Cardow’s product, ac...