Angela East-Jaschen Highlights Compassionate Leadership, Launches Support Firm for Small Businesses

Angela East-Jaschen’s journey is one of purpose, adaptability, and steady leadership shaped over three decades in St. Croix. Her career path—spanning roles in finance, rum production, healthcare, and entrepreneurship—was the focus of a conversation with Laura Forbes during a special Women's History Month episode of “Live with Laura,” aired exclusively on VI Consortium platforms. Thirty years ago, Ms. East-Jaschen graduated from college in Virginia Beach and almost immediately set off for St. Croix, in search of adventure. “I came here with $250 that my great aunt slipped into my palm as I walked out the door,” she told Forbes. In the three decades that has elapsed, Ms. East-Jaschen worked as a “rum rummer,” as she termed it, ending up employed with the Cruzan Rum distiller as their financial controller for over a decade. “Then I went into healthcare, still utilizing my financial background because that's always been my strength.” Towards the end of her time in the medical field, she ...