Motherhood Sparks the Launch of Hygge Suds, a Virgin Islands Skincare Brand Rooted in Comfort

What began as a mother’s quest to soothe her son’s eczema has since blossomed into a growing skincare business rooted in wellness and self-care. Iveliz Petersen shared the personal journey that led to the founding of her brand, Hygge Suds—one that started with homemade remedies and evolved into a mission to bring comfort and confidence to others. Ms. Petersen's revealed that as she waited for her baby to hopefully grow out of his eczema, she began to try to relieve his symptoms by creating her own topical treatments. “I took that time and I nourished him with shea butter and so forth, creating my own concoctions,” Ms. Petersen told Laura Forbes during her “Live with Laura” Women's History Month special programming on Sunday. After about a month and a half of her ministrations, the boy's skin had cleared up. “That was what pushed me into that industry,” said Ms. Petersen. Initially, the concerned mother wasn't focused on starting a business. However, she soon began to enjoy the work ...